New Construction Marketing

The Gollinger Team of Coldwell Banker offers deep experience and unparalleled value for real estate developers.

Our skilled team of specialists offers expertise marketing new construction condominium and mixed-use developments, drawing on a variety of resources that give us a unique advantage over others in the industry.  We use a marketing and sales approach that is targeted, strategic and creative.  We apply our deep understanding of the Boston real estate market and each phase of the development process to meet our clients’ goals.

Our team offers many beneficial services such as market research and analytics, design and development consultation and marketing and sales expertise.

Conduct Detailed Analysis of the Market for New Construction Developments

1.) Market Research: Our market research provides in-depth analysis that allows us to make strategic recommendations to design teams based on market trends and buyer analytics.  We assist clients throughout each phase of the process, offering asset and portfolio evaluation, initial feasibility analysis, market and demand forecasts, comparison reports and pricing recommendations.

2.) Planning & Design: For every project, we provide architect and designer recommendations, site analysis as well as space-planning programming to help create properties that succeed in targeting specific buyer groups.

Product Design and Development for New Construction Developments
Product Design and Development for New Construction Developments

3.) Marketing: Our team has expertise in branding, creative strategy and project management, allowing them to ensure that each new construction development is successful in the marketplace and achieves maximum pricing goals.  The marketing team provides creative oversight, promotional platforms and helps generate brand positioning, offering customized marketing strategies for each client.

4.) Sales: We implement our sales operations tailored to each individual project’s needs. Proprietary sales strategies, strong relationships with others in the real estate industry and deep knowledge of the market allow our sales agents to consistently succeed in delivering market-leading returns.  In addition, we offer sales team training and oversight and a variety of customized tools to help create a successful marketing presentation.

5.) Global Reach: As a Coldwell Banker Residential Brokerage, we offer our clients an unparalleled brokerage network with a national and global reach.  In certain markets such as Cambridge, Coldwell Banker has a market share near 40% of all condominium transactions. This local expertise coupled with our international reach is further strengthened through our parent company, Realogy, which operates in 140 countries.

6.) Experience:

Members of our team have worked on the following notable condominium development projects:

  • The Bryant (Back Bay)
  • the Folio (Financial District)
  • FP3 (Seaport)
  • Nouvelle at Natick
  • DNA Lofts (Dorchester)
  • Audubon Park (Fenway)
  • the 1850 (South End)
  • Longwood Towers (Brookline)